Even with the some places beginning to open up, many membership organizations are having issues with member retention and are having difficulty attracting new members. We have seen a number of organizations which are having these issues and are looking to understand why and how to reverse this trend. It’s difficult to retain members in […]
If nothing else, you can definitely count on change in life. The philosopher Heraclitus is credited with saying the only thing that is constant in life is change. Whether you run an entire organization or just a part of it, you face plenty of unknowns. And this is true with both for profit and non-profit […]
Every year, an increasing number of consumers enroll in a high-deductible health plan which shifts a larger share of out-of-pocket costs to patients. In addition, several published studies suggest that just under half of consumers will enroll in a different health plan every year usually due to cost increases by their existing health insurance provider. […]
As healthcare organizations move into 2016, the Affordable Care Act (ACA) will continue to impact the healthcare industry in a variety of ways which executives will need to be prepared to address. Here are some of the key items for healthcare executives to-do lists in the new year. Be prepared for increased demand for patient […]
There are several things in today’s healthcare industry which organizations need to consider. By being forward thinking, innovative, and embracing change, healthcare companies can prosper and move ahead of the competition. Perceptions of your healthcare brand impact your position in today’s competitive marketplace. Many years ago, hospitals delivered healthcare to their local community and didn’t […]
Wouldn’t it be nice if everyone you do business with would tell their colleagues and friends to use your company? Would you at least like that to happen more often? For many years, companies have studied consumer behavior to understand who is in their target audience, how customers think, and what drives them to purchase […]
For many years, I have worked with various types of health care organizations such as home health, hospital networks, rehab centers, and physician practices to help these organizations measure the awareness and image of their brands. While knowing if more people are familiar with your name is important, it is critical to understand what customers […]
Over the past several years, I had the opportunity to speak with employer around the country in a wide variety of industry clusters, including: Aviation and aerospace Broadband Clean technology Energy Healthcare Homeland security and defense Information technology Life sciences Logistics and distribution Transportation infrastructure Water From these conversations, a consistent set of issues were […]